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Prom 2017

Prom 2017: A Beautiful Season

Well, it is over. Prom 2017 is finished. As a new manager in Black Tie BY LORI this year, I want to say, “Thank you,” to all who shopped with us for both dresses and tuxedos. Our entire staff had great fun meeting each and every one of you, and it has been a true pleasure to help so many customers make their prom choices. For the seniors who shopped with us, we wish you the best of luck as you move into the next chapter of your lives. For those customers who will be back next year, we look forward to working with you again.

We cannot believe how quickly the prom season passes by; when it does, we start looking ahead to next season. But before we move on, we want to share a look at Prom 2017 with you. Below you will see some of our customers who shined in their prom picks. Thanks again for sharing your prom with us!

See you next year!


Prom 2016

Prom 2017 Market: Pastels, ’70s Prints & Two-Pieces

Prom 2016Recently, Lori attended the WORLD OF PROM market in Atlanta to check out the new designs for 2017, and came away a bit surprised. As always, designing for prom challenges the designers behind the dresses. “To design a year and a half in advance, that’s hard to do,” Lori said, especially considering how fast the world changes for high school girls. At the Atlanta market, the designers certainly were up to the challenge.

“Atlanta has by far the largest prom market,” Lori said. “People come from everywhere. It runs for over a week. So we really specialize in Sherri Hill and Jovani. Those are the two lines that we feel like are the strongest with our customers, and that’s the ones we get the most requests for. And, really, they are the two most popular prom lines out there.”

For prom 2017, expect to see a softer side in color. “This season, Sherri Hill is bringing pastels back, which I was really shocked because last season we saw all the color blocking and bright colors,” Lori said. “This season we saw a really pretty light blue, we saw a lot of pink – a ton of pink. We also saw a lot of what’s popular in the housing industry as far as colors, which are grays. There is a ton of stone and light gray and gunmetal.”

Jovani prom 2017


Also, two-piece dress designs continue to reign for prom 2017. “Two-pieces were bigger than ever before,” Lori said. “I’m sitting there as I’m buying these thinking, ‘I hope their mothers don’t have a heart attack.’ They sold well last year, and I’m hoping that continues through this year.”

Ballgowns also are more prevalent for prom 2017, with a decline in trumpet designs. “There’s some, but last year it was all there was,” Lori said. “This year, it’s more dispersed between then two-piece and the A-line. They’re bringing different things back.”

Those “different things” include a blast from the past. “Let me tell you what’s coming back big time: the ’70s,” Lori said. “Oh my goodness, and I fit right in there. One girl came out at Jovani wearing a bright yellow top with a bell sleeve, two pieces, and guess what the skirt had on it? Flowers all over it. It could have been straight out of 1970. I felt like she should have given us a ‘peace’ sign as she walked down the runway.”

Lori also saw ’70s-inspired designs from Sherri Hill. “She did this whole ‘Anthropologie’ look, and they looked like fabric from the ’70s that was like a patchwork skirt with a solid top,” she said. “That was another thing they’re bringing back for 2017. It was a different, interesting market.”

Lori certainly hopes prom shoppers like what they see. “For us as buyers, we’re trying to predict what will sell,” she said. “It is hard to buy for prom. So we’re taking a guess and a gamble that all this will be popular and the girls will love it. So, fingers crossed!”


Summer Prom Dress Sale

Don’t Miss This Prom Dress Sale!

Now through July 30, Black Tie BY LORI is holding its biggest prom dress sale of the year! Get 15, 25, even 50 percent off original price for gorgeous dresses by such designers as Sherri Hill, Jovani, La Femme and Alyce. This is the ideal tprom dressime to get the perfect dress not only for prom 2017, but also homecoming, fall formals, winter formals and even upcoming pageants.

You’ll find a variety of styles, including full-length, short and sassy, strapless, halter neck, V-neck, and many more in a rainbow of colors. Choose something covered with sparkles, long and flowy with tulle, or a sexy two-piece ensemble.

Appointments are not required, but this sale is in-story only, so come early for the best selection available. For more information or if you have questions, give us a call at 404-252-8767, ext. 210. 


That does it for Prom 2K16!! It was a pleasure fitting so many prom girls in the newest styles from Sherri Hill, Jovani, and LaFemme.  These young ladies looked absolutely gorgeous. While we’re at it, take note at how dapper the young men look as well in their Ike Bahar, Hugo Boss, and Michael Kors!

This is a very exciting time for us,  as prom season is not very long. We take pride in making sure our customers look and feel their best for the big night. Thanks to all those that shopped with us…. and for those of you who will be attending prom in the future, we’ll see you next season!

Here are some customer highlights!




Jovani’s Spring 2016 collection is coming to Bridals by Lori!!

Join us on #MLK day, January 18th, for an exclusive look at the new collection. We will be featuring some of the most unique styles and designs for Prom 2016. For more information or to schedule an appointment, contact Black Tie by Lori: 404.252.8767 Ext 210.

“Jovani Fashion is a premiere source of elegant dresses for every important occasion. Consistently on top of the latest trends!” They are designed with excellent craftsmanship using top quality fabrics and intricate bead work.

Take a look at the photo-shoot for a preview of the samples we have in-store!

Jovani Trunkshow at Black Tie by Lori

Check out the Jovani trunkshow at Black Tie by Lori on Monday, January 18th! We will be featuring the newest styles in the Jovani collection, perfect for any occasion including Prom 2016. There is also a special incentive for purchases made during the trunkshow. Appointments  preferred.  Call 404.252.8767 Ext 210 for details. Don’t miss out!! One day only!!

Shop Black Tie on Black Friday

SAVE BIG by shopping Black Tie by Lori on Black Friday, November 27th!! This is the biggest sale on formal menswear with up to 75% off on select merchandise. Customers can choose from a wide selection of  formal menswear and accessories for any occasion. Tux Coats, Shoes, Fashion Vests, Neckties, and Pants are ALL on sale!! Contact Black Tie by Lori for details 404.252.8767 Ext 210. DON’T MISS OUT!!

Co-Ed Formals: Inside the Black Tie Department

Black Tie by Lori is one of the many departments that outline our full service bridal boutique. At Black Tie by Lori we carry the largest selection of men’s formal wear tuxedos  for rent and purchase in the southeast. This includes tuxedos, suits, shirts, vest, ties, and other formal wear accessories. In addition, Black Tie by Lori offers the most exclusive prom/ pageant/ and homecoming dresses in the Atlanta area.

Our highly trained consultants and sales associates can help educate you in everything there is to know about men’s formal wear and special occasion dresses so you are sure to look stylish and appropriate. So here is an in-depth look into the black tie department, including a few of your questions answered by the consultants.


Production:  Men’s Formals


What does it mean for an event to be “black tie?

A: Black Tie is a dress code of formal wear for evening events and social functions. This dress code is usually worn to events after 6 pm and the events range from galas and dinner parties to fundraisers and of course, weddings!

Who normally picks out the tuxedos? The bride/groom? 

A: It’s really 50/50. Sometimes brides have a vision that they will communicate to the groom and he will then start shopping within those guidelines. Other times, the groom is not involved as much…. he just comes to get fitted and follows her lead. We also have guys that may have seen a certain look on TV or in magazines and wants to re-create it. So everyone is different.

Is it important for the tuxes to match the bridesmaid dresses?

A: Traditionally speaking, yes. However, things have moved away from just the traditional standards, so you really don’t need to match unless it’s important to you. There are no rules now. Anything is fair game. 

Which brands do we carry in-store?

A: We currently have Ike Bahar, Michael Kors, and Hugo Boss( retail only).

Examples below: 

DSCN5605 Ike BaharDSCN5600 Michael Kors

Any color or style recommendations for Fall?

A: I would say ‘dress for the season.’ In the Fall:  Navy/ Black or the Classic Black/ White. I would choose the vest instead of the cummerbund. The weather is cooler so the groom/groomsmen can layer their clothing a bit more.  

What about for Spring?

A: We can start experimenting with color a little more in the Spring. The Ivory Shawl and Tan Havana are excellent choices. With the warmer weather, a cummerbund is a better fit– It allows for more movement. The pleated shirts match nicely with the cummerbund as well. I would pair our gray Michael Kors tux with the pale pinks or other shades of grays/pewter or I would choose the tan havana with pastels and corals. The tan havana is also great for destination weddings (example below) 


Is it better to rent or purchase?

A: If you attend more than one black tie event a year, I recommend that you purchase a tux……So it depends on your social calendar. In fact, we have a promotional deal that allows customers to get the cost of the rental subtracted from the purchase price of the tux, if the customer rents a tux more than once in a 6- month period.  

Other promos** If the bride purchases her wedding gown from Bridals by Lori, her groom gets (a) free rental OR (b) $200 credit for the purchase of a tuxedo (any brand)***

Do we carry style options for children?

A: Yes, we do. For infants, we choose the “Peanut Butter” collection. This is usually standard for any child under 4 years old. If the child is age four or older, then they can choose a better fit with one of our rentals. 

How far in advance should a groom and his groomsmen start shopping for tuxedos?

A: The sooner, the better! The bride and groom can decide on their vision for the wedding and as she is purchasing her dress, the groom can start creating the look for he and his groomsmen. 

What is the ordering process for rentals?

A: Our policy requires a $50.00 deposit on rentals. This secures the order and sends it into production. Customers can pay online or in-store. The rental must be paid in full before it can leave the store. 

Do you have any advice for prospective customers?.. Any misconceptions about shopping for tuxedos?

A: Most of our customers assume that rentals have a tailored fit–they do not. It is not a custom piece. The only areas that are adjustable are the sleeves and pants (hem.) The chest and shoulders are not altered to fit your body. If you are looking for a tailored fit, then you must purchase a tux for that look. ….(Monte modeling  a tailored tux below)


Favorite part of this job?

A: I love being apart of their special day and watching everything come together. Working in black tie is quite different from the rest of the store because it allows the groom to have his special moment. So I’m happy to be apart of that. 

Fun Fact**

A: I make modern, pop-art jewelry for fun! My pieces are made of recycled beads and material. I really enjoy doing that in my spare time. 




Consultant: Prom- Pageant- Homecoming


Which designers are actively carried in-store? 

T: Right now we have Jovani, Sherri Hill, and La Femme. 

What are the major differences with each designer?

T: Well, Jovani is sleek, sexy, and sultry. If you want to make a statement or have a grand entrance, Jovani is your designer. Sherri Hill is fun and youthful! They offer high quality bead work, the styles are trendy, and it is age appropriate to cover a wide range of events. La Femme is simple and elegant. You won’t see the elaborate bead work, like a Sherri Hill. Nor is it over the top like Jovani. It’s more of our middle ground line. Just very chic and elegant. 

Examples of Jovani dresses we carry in-store: 

DSCN5648Tiffany’s fav!       DSCN5666

Typically, how are the three events categorized in seasons? (Prom, pageant, and homecoming) 

T: Pageant dresses sell year-round. There isn’t really a season for that because they vary in time. Prom season is in the Spring when it’s warmer. Homecoming typically is in the Fall. 

What’s your favorite trend? 

T: Well, I actually have two (laughs**) so, I’ll show you both of them! The first one is the Jovani lace– you guys know by now I love Jovani! This dress is so intricate, it’s classy, and timeless. It’s definitely a statement piece. 

The second is the Sherri Hill high neck. This look is trending everywhere right now. The dress is fitted and has an overall high quality style. 

Examples of both: 

DSCN5630 Jovani Lace             DSCN5643Sherri Hill 

How soon should customers start shopping?

T: For Homecoming, you should start shopping in the summer. We usually have a lot of the newer styles by that time. For prom, start as soon as possible! Prom season is busy!! Usually, teenagers will start shopping the day after Christmas for prom. They’ll come in with Christmas money and it gets hectic! …again, pageant is year-round. Also, we have so many unique gowns that it doesn’t require you to shop at a certain time. Come in anytime and I’m certain we’ll have what you’re looking for. 

Do we have a system that keeps records of purchases? Will any two girls mistakenly purchase the same dress? 

T: We do keep a record of who-buys-what. It is categorized by schools. We are very careful in guiding the girls into finding what they want for the event. It’s very rare that two girls will end up with the same dress. That’s also why we buy such unique pieces to avoid those mishaps. 

Are we able to order a style if we do not have the sample in-store?

T: ONLY if it is available! It’s not a problem for us to order it, but it has to be available to order– which can be tough with certain styles. We require a non-refundable 60% deposit to order samples that are not carried in the store. 

Do you have any Advice? Tips?  Misconceptions for prospective customers?

T: Be open-minded!! 9 times out of 10, most girls buy what they least expect. So you have to be willing to try something different. That’s the only way to know if you really like it. 

What’s your favorite part about working in this department?

T: I love making a difference. Girls come in here frazzled, sad, and exhausted from shopping. So it’s my job to step in and make it easy and fabulous! We have accessories in addition to dresses, so let us help to create the full package. 


Fun Fact***

T: Well, I’m newly engaged! So after 5 years in this industry, it’s a different perspective being on the other side of things. Now I’m the one choosing venues, colors, and details. (Yikes!) I have these high expectations to be different and unique. The pressure is  definitely on!





Sherri Hill: Limited styles & designs exclusively at Bridals by Lori

Bridals by Lori is getting a head start for next season. Currently, we are featuring Sherri Hill. These designs “epitomize the fashionable lifestyle of today’s contemporary women. Each look is designed to enhance and fit the female form with fashion-forward styling and wear-ability.” We have some exclusive dresses fit for any special occasion, from prom and homecoming to winter formals. These dresses are ready-wear straight from the runway! Check out Black Tie by Lori for a closer look at our new collection! Don’t miss out…

  • Sherri Hill


Lori and Monte have been so busy this season!! In addition to filming Season 9 (which we’re all excited about, right?), they have a list of events to host, places to go, and even more people to see. Recently they hosted an event sponsored by TLC–Discovery, titled “Say Yes to the Prom.” It is an annual TLC initiative, created to build courage and self-esteem among young women.You may have seen Monte traveling the country as a host for the event. If not, don’t worry …we’ll catch you up to speed with video coverage of some of the activities.

The event was held at America’s Mart in Atlanta, Georgia during prom market. Take a look at some exclusive footage of the event. Also, don’t forget to check back with us during prom season. We will have some of the newest styles available on the market! Stay tuned guys!!

  • Georgetown Cupcake did an excellent job with the dessert table!