Why purchase from

bridals by lori was established 1980 in Atlanta, Georgia. We have been very fortunate to become one of the top independent bridal retailers within the USA. We have achieved this success by treating our customers with integrity and honesty.

Rest assure that we will work hard for you. We want to make your event very special.

When in Atlanta please visit our beautiful 25,000 sq foot facility where we offer the largest and best selection of couture bridal, bridesmaid and special occasion designers in the country. Visit for more information about us.

Payment Options

Visa, Master Card, and Discover payment types are offered for online purchases.


Sales tax for sales shipped outside of Georgia are not charged sales tax. Items that will be picked up in our store will be charged sales tax. Some states may require customers to pay any sales tax due directly to the state.

When should I order?

Order as far ahead of your wedding as you can. Allow plenty of time for manufacturing, shipping and custom fittings. You will be pleased and impressed with our service. Just ask one of our satisfied customers.

Your Security

Your online credit card information is secured with PCI Data Security Standards with industry standard encryption.

We do not sell nor provide your personal information to any third party, unless you have signed up for special event & information alerts. You may choose to un-subscribe from alert notification list at any time by clicking the un-subscribe link found at the bottom of any alert.

When will my dress ship?

Average manufacturing and delivery period is 11-16 weeks for special ordered attendant & bridal gowns. Some special ordered Prom, mother & flowergirls gowns run 2-4 weeks. We do not ship internationally.

Each manufacturer has a unique manufacturing schedule. This schedule varies throughout the year for each item based upon seasonal demand. Each manufacturer’s current manufacturing schedule is displayed on the product detail page.

The clock begins ticking once we order the items from the manufacturer. This normally occurs within 24 hours. The exception to this is when a bride has registered her wedding on our web-site and we will be ordering a group of attendant gowns for her wedding. We place the order with the manufacturer once the final bridesmaid registered within her event has purchased. This procedure must be followed to protect against dye lot variations.

What is Dye-lot?

Dye lot is the shade of color. Fabric is dyed to a specific color. This color is a mix of ingredients that is applied to the fabric to obtain that color, sort of like purchasing custom paint at the Home Depot. Each time the color is mixed a slightly different shade may result. This is not intended, but just the way it is since it is a semi-manual process.

This knowledge is most important when ordering attendant gowns since you normally have more than one attendant in a wedding and they usually stand next to each other at the front of the church. A slight shade (dye-lot) variable between the gowns may be noticeable if they were not made from the same bolt of fabric. Most brides would not be happy with ANY variation, so it is recommended that a group of attendant gowns are ordered from the manufacturer at the exact same time. This insures they will be manufactured from the same bolt of fabric and thus avoid a variation.

Color Samples

Swatch samples for specific fabrics and colors may be ordered for attendant / bridesmaids for a small charge. Search the store for the Color Chart name. Color chart names may be found within the item’s detailed description product detail page. Insure you select the chart for the specific vendor.

FYI: Dye lots can vary slightly from the swatch to the actual dress when manufactured.

Dye-lots WILL vary between different style numbers and/or fabrics.

How to Order?

Via this Website. You may contact bridals by lori with any questions., or by phone 404-252-8767 x192 for Bridesmaids, Mother of the Bride/Groom, orFlower girl questions.

x195 for Prom or Tuxedo questions


IMPORTANT: Be sure you use the factory size chart to pick your size. Do not simply select your normal dress size. Once the order is placed with a manufacturer it CANNOT be changed.

Most of the gowns offered are sized smaller than normal street apparel. Meaning with most of these manufacturers you will need a size larger than you normally wear in everyday street apparel.

Manufacturers provide size charts as your guide in choosing the correct size. Look for the size chart on the product detail page.

Measure carefully. Review this “How to measure” video for sizing explanations.

It is important that you measure properly. We can help guide you in this area, but we cannot choose the size for you. Proper fit is subjective and individual - one person may like a dress tighter than another. You will need to choose the size you feel most comfortable with, given your measurements and fit preferences. Remember, when choosing a size for a two-piece or separates, the waist and hip measurements need to be considered along with your bust, as tops are fitted through those areas as well. Remember also, every designer has their own size chart.

Sizes usually cannot be changed on a order once it has been placed. The final choice for size is yours. The information provided is intended to help you make the best choice.

If you require assistance in determining your size, we are happy to help. You can email, however, when we give advice on sizing, we are basing it on the information you’ve provided – since we are not taking the measurements ourselves, we have to assume that the measurements provided are correct, and that is what we are basing our recommendations upon.

Measuring tips: The best way to get accurate measurements and find the best fit is to enlist a rprofessional seamstressto help you. Measure your bust at the fullest part with your arms down by your side. Then measure your waist at its smallest part. Remember gown measurements are at your natural waist, not necessarily where your jeans sit. You should measure your hips around their fullest part. View our Measuring Guide

Bust: Measure the bust at the widest part of the back, straight across the top of the bust, NOT under the bust line. The type of bra worn, or whether one is worn at all, can make a difference. Do NOT use your bra/cup size.

Waist: Measure at your natural waistline. Holding your stomach in would be a mistake, as would create a skin-tight measurement. Leave a finger's width under the tape so it can move.

Hips: Measure at the largest part of the hips (this is generally about 8” down from your natural waistline). The tips of your fingers should be the area to measure when you rest your hands on your hips and put your thumbs at your natural waist. Only in the case of a straight skirt, slim-a-line or when the hip is several sizes larger than the other measurements will a hip measurement be necessary to determine size.

Hollow to Hem: Hollow to hem is the frontal measurement from the bottom of your neck (the indentation between your collar bones) to the hem. When measuring, make sure you are wearing all of your undergarments, including any extra slips or crinoline. You should also be wearing shoes with a heel height similar to the ones you will wear with your wedding dress.

Hollow to Waist: This is the measurement from the hollow of your neck to your natural waist line.

When comparing your personal measurements to the manufacturers size chart please remember to pick the size that will fit your largest measurement.

When in doubt go up a size. It is much easier to take up a gown that is too large than to let it out when too small. Most manufacturers do not provide any extra fabric in the seams.

Extra Length

Most bridesmaid full length dresses offer extra length. Most factories suggest that you should consider ordering extra length if you are 5'8" or taller with shoes on. Other factors are heel of shoe, hem height off floor, etc.

Extra length is usually an additional 5" of fabric added to the dress. You will need to hem the dress to length desired in almost every case. Remember - if you are not sure, it's better to have too much length and be able to shorten than to have a dress that's too short and can't be let out. Extra length charges will vary by designer.

Plus Sizes

Most manufacturers charge an additional fee for dresses size 18 and up, often referred to as Plus Sizes. Plus size charges will vary by manufacturer are automatically calculated when the size is selected for an item.

Ordering Separates

When ordering separates all 3 measurements (bust, waist, and hips) must still be performed to determine the proper size.

Custom Fitting

Gowns are manufactured to the measurements within the size chart. The standard measurements of gowns do not properly fit most women. As a result the majority of gowns must be custom fitted to your body to receive the ideal fit.

Please be aware that sizing is not an exact science and custom fitting by an experienced seamstress will almost always be necessary for a proper fit.

In-Store fittings

Gowns purchased online from are not eligible for in-store custom fittings. However, we will recommend local tailors. Please email your request to